Privacy Policy

6. PROVISION OF THE WEBSITE AND SERVER LOGFILES

6.1 Description of processing

Every time you access the website, we automatically collect information that your browser transmits to our server. This involves the following data:

• IP address
• Browser software used, as well as its version and language
• the sub-pages accessed on the website
• the date and time the website was accessed

These are also stored in the so-called log files of our system. The temporary storage of your IP address by the system is necessary in order to be able to deliver our website to a user’s terminal device. For this pur-pose, the user’s IP address must remain stored for the duration of the session. Your IP address is also rec-orded in the log files for security reasons to defend against attacks on our website (especially so-called Dos attacks) and for fraud prevention.

6.2 Purpose

The processing is carried out to enable the website to be accessed and to ensure its stability and security. Furthermore, the processing serves the statistical evaluation and improvement of our online offer.

6.3 Legal basis

The processing is necessary to protect the overriding legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the purpose stated in para. 6.2 named purpose.

6.4 Storage period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective ses-sion has ended. The log files are erased after 7 days.

7. REGISTRATION AND PROFILE

7.1 Description of processing

Some functions and offers of our website are only available to you as a registered user. By registering, you enter into a free user agreement with us. By registering, you receive your own user account on our website. Registration takes place by filling in the registration form on the respective web pages https://bewerbung.applaus-awrad.de and sending it to us electronically. To register, you must enter your first name, surname, address, freely chosen user name and e-mail address, as well as other necessary details concerning your request. By clicking the “Register” button, you submit the form to us. You will then receive an automatic welcome e-mail. This contains a link to confirm your e-mail address. Only after successful verification of your e-mail address by clicking on the confirmation link will your account be activated on our website.

As a registered user, we provide you with your project application page, which can be viewed by logged-in registered users of our website. In addition to the information you provide when registering, we process the following personal data from you to set up and maintain your user account and project page: First name/last name, date of birth (if applicable), address, telephone number, fax number, e-mail address, bank details and details of your entitlement to deduct input tax.

If a funding application is accepted, certain data will be made publicly available for documentation and control purposes of the funding bodies, namely, name of the artist or club, location, name of the applying company, federal state, URL of the applicant, artist’s photo, the funding amount as well as a description of what was funded.

7.2 Purpose

The processing is carried out in order to provide you with the functions of our website for registered users.

7.3 Legal basis

The processing is necessary for the conclusion and fulfilment of the free user contract (Art. 6 para. 1 lit. b GDPR). Without providing your personal data as part of the registration process, we cannot provide our contractually owed services.

7.4 Storage period

The data will be automatically erased by us upon termination of your user contract. You can terminate the user contract yourself by selecting the “Erase profile” function in the settings of your user account. Alterna-tively, you can notify us by post to Initiative Musik gemeinnützige Projektgesellschaft mbH, Friedrichstraße 122 by fax to +49 30 5314754599 or by e-mail to mail@initiative-musik.de that you no longer wish to be a registered user of our website. We will then erase your user account immediately. Furthermore, as a logged-in user, you can edit and remove your own details and information at any time.

8. COOKIES

8.1 Description of processing

Our website uses cookies. Cookies are small text files that are stored on the user’s terminal device when visiting a website. Cookies contain information that enables the recognition of a terminal device and possi-bly certain functions of a website. We distinguish between our own cookies and external, so-called third-party cookies. So-called “session cookies” and “persistent cookies” are used on our site. “Session cookies” are automatically erased when you end your internet session and close the browser. Persistent cookies remain stored on your terminal device for a longer period of time. In addition to cookies, we also use other tracking technologies, such as pixels or so-called fingerprinting. If cookies are technically necessary for the operation of our site, your consent is not required for this. All other cookies and tracking technologies that are not technically necessary are only set after you have actively consented to the use of cookies/tracking technologies via our Consent Tool. We use the “Usercentric” service, which is operated by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, to
obtain and document your consent. The consent tool itself saves your selection in a cookie on your end device. This means that you do not need to make a decision about cookies again on a subsequent visit to our website.

You can find out which cookies are used on our website for which purpose, how long they are stored on your end device and which consents you may have already declared in the settings of the Consent tool Complianz – GDPR Cookie Consent.

8.2 Purpose

We use cookies to make our website more user-friendly and to offer the functions described in para. 8.1 and to offer the functions described in section 8.1.

8.3 Legal basis

The processing is necessary with regard to technically required cookies, as well as the use of the Consent Tool to protect the overriding legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR; § 25 para. 2 TDDDG). Our legitimate interest lies in the purpose stated in para. 8.2 named purpose. With regard to the processing of all other cookies/tracking technologies – i.e. those that are not technically necessary – the legal basis is consent (Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG). Such consent is voluntary.

8.4 Storage period, revocation of consent

Cookies are automatically erased at the end of a session or at the end of the specified storage period. Since cookies are stored on your terminal device, you as a user have full control over the use of cookies. By chang-ing the settings in your internet browser, you can deactivate or restrict the transfer of cookies. Cookies that have already been stored can be erased. This can also be done automatically. If cookies for our website are deactivated, erased or restricted, it may be that individual functions of our website cannot be used or can only be used to a limited extent. You can revoke any consent you may have given for the use of cookies at any time in the settings of the consent tool with effect for the future.

8.5 Recipients

When third-party cookies are used, data may be transmitted to the corresponding providers of these third-party services. Under certain circumstances, data may also be transferred to third countries outside the European Union or the European Economic Area. We provide information about the recipients of data and the transmission to third countries in the settings of the Consent Tool or in the corresponding passage for the third-party service in these data protection provisions.

9. CONTACT BY E-MAIL

9.1. 9.1 Description of processing

To contact us, you can write to us via the e-mail address provided on the website. In this case, the personal data transmitted with the e-mail will be processed by us.

9.2. 9.2 Purpose

The data transmitted with and in your e-mail will be used exclusively for the purpose of processing and responding to your request.

9.3 Legal basis

The processing is necessary to protect the overriding legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the purpose stated in para. 9.2 named purpose. If the e-mail contact is aimed at the conclusion or fulfilment of a contract, the data processing is carried out for the fulfilment of the contract (Art. 6 para. 1 lit. b GDPR).

9.4. 9.4 Storage period

We erase the data as soon as it is no longer required to achieve the purpose for which it was collected. This is usually the case when the respective communication with you has ended. The communication is deemed to have ended when it is clear from the circumstances that your concern has been conclusively clarified. If legal retention periods prevent deletion, the data will be erased immediately after the legal retention period has expired.

10. NEWSLETTER

10.1 Description of the processing

We send out a newsletter at irregular intervals. In our newsletters we inform you about our funding pro-grammes, activities and how we fulfil our tasks. You will only receive our newsletter if you actively subscribe to our mailing list. You can subscribe by filling out and submitting a newsletter registration form on our website.

For the newsletter registration, only your e-mail address is required. All other details (such as your first name and surname) are voluntary and serve solely to personalise the e-mails. We use the so-called double opt-in procedure to carry out and verify newsletter registrations. Registration takes place in several steps. First, you register for the newsletter on our website. You will then receive an e-mail from us at the e-mail address you have provided. In this e-mail, we ask you to confirm that you have actually registered for the newsletter and wish to receive it. You confirm by clicking the confirmation link in the e-mail. Only after suc-cessful confirmation will we add you to our newsletter distribution list and send you future e-mails. As part of the double opt-in process, we save the date, time and your IP addresses both during registration and confirmation.

If you use our services on our website, e.g. apply for grant programs and enter your e-mail address, this may subsequently be used by us to send a so-called existing customer newsletter. In such a case, only direct advertising for our own similar programs or services will be sent via the newsletter.

10.2 Purpose

The processing takes place in order to offer the newsletter function and to be able to send newsletter emails to subscribers and existing customers. The collection and storage of date, time and IP addresses when subscribing to the newsletter serves to document consent given and to protect against the misuse of email addresses.

10.3 Legal basis

For our subscriber newsletter, processing is based on consent pursuant to Art. 6 (1) lit. a GDPR. You can access the declaration of consent on our website at any time. Your consent is voluntary. The collection and storage of the date, time and IP addresses when subscribing to the newsletter is necessary to protect the overriding legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the purpose stated in para. 10.2 named purpose.

In the case of our newsletter for existing customers, processing is carried out on the basis of Art. 6 (1) 1 lit. f GDPR in order to protect the overriding interests of the controller. Our legitimate interest lies in direct ad-vertising to existing customers. This is permissible within the framework of Section 7 (3) UWG, which we observe.

10.4 Storage period and revocation of consent

If you donot confirm your subscription to our newsletter within 24 hours of receiving the corresponding registration e-mail, your data will be automatically erased. We process your personal data for the duration of your newsletter subscription. You can cancel your subscription to our newsletter at any time by revoking your consent. You can also object to the use of your e-mail address to send our newsletter to existing customers at any time. A simple declaration is sufficient (by e-mail to mail@initiative-musik.de or by post to Initiative Musik gemeinnützige Projektgesellschaft mbH, Friedrichstraße 122). You can also unsubscribe from the newsletter by clicking on the unsubscribe link in every newsletter email. With the revocation of your consent, you will no longer be sent newsletters and your personal data will be removed from our active distribution list.

10.5 Recipients and transfer to third countries:

We use the services of the newsletter provider Rapidmail to manage our newsletter distribution list and to send the emails. This takes place within the framework of order processing. Rapidmail is a service provided by apidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany. Further information on data protection at Rapidmail can be found at www.rapidmail.de/dsgvo-konformes-email-marketing.

11. SOCIAL NETWORKS

11.1 Description of processing

Our website does not use so-called social media plugins. Facebook, Instagram, Twitter, YouTube, Tik Tok and LinkedIn logos displayed on our website are merely linked to the corresponding profiles of our compa-ny on the social networks. A data transfer to the social networks does not take place with the integration of the logos. If you click on one of the logos, you will only be redirected to the external website of the respective social network.

However, our profiles within the social networks constitute data processing. If you are logged in to the re-spective social network when you visit such a profile, this information will be assigned to your user account there. If you interact with our profile, e.g. comment, “share”, “like” or “retweet” a post, this information will also be stored in your user account. As a rule, your interactions with our profile can also be viewed by us.

On the social networks YouTube, Tik Tok, Facebook and Instagram, we have the possibility to obtain statis-tical data about the use of our Facebook page or our Instagram profile via the so-called “Insights” function. These statistics are provided by Facebook and Instagram. The “Insights” function cannot be disabled. We cannot decide to turn this feature on or off. It is available to all Facebook fan page operators and all Insta-gram business account operators, regardless of whether you use the Insights function or not.

We are provided with the following data via Facebook Insights for a selectable period of time in anony-mised form with regard to fans, subscribers, people reached and people interacting: Total page views, likes including origin, page activity, post interactions, reach, post reach (broken down into organic, viral and paid interactions), comments, shared content, replies and demographic analysis, i.e. country of origin, gender and age. In the Insights statistics, it is not possible for us to identify subscribers and fans of our site and to view their profiles.

Furthermore, we receive anonymised data about the development and reach of our Instagram profiles, as well as the posts, stories and videos we post there, via Instagram insights. We also receive statistical infor-mation on the place of origin, gender and age of the subscribers to our Instagram profile in the Instagram insights.

On the social network LinkedIn, we have the possibility to obtain statistical data about the use of our LinkedIn profile via the so-called “Insights” function.

The social networks with which you communicate store your data using pseudonyms as usage profiles and use them for advertising purposes and market research. For example, you may be shown advertisements within the social network and on other third-party websites that match your presumed interests. Cookies are usually used for this purpose, which the social network stores on your end device. You have the right to object to the creation of these user profiles, for the exercise of which you must contact the social networks directly.

11.2 Purpose

We maintain profiles on the aforementioned social networks for the purpose of public relations and corpo-rate communication with customers and interested parties. We use the “Insights” function of social media platforms to evaluate the reach of our posts on the social network and to make them more appealing to our visitors in the future.

11.3 Legal basis

The legal basis for data processing within the scope of our profiles on social networks is the protection of our overriding legitimate interests (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the purpose named in point 11.2 named purpose. If you are asked for consent by the respective operator of a social network, the legal basis is Art. 6 para. 1 lit. a GDPR. Data processing with regard to our presence on Face-book, Instagram and LinkedIn is also carried out on the basis of joint responsibility in accordance with Art. 26 GDPR.

11.4 Recipients and transmission to third countries

The respective social networks are operated by the companies listed below. Further information on data protection with regard to our profile on the social networks can be found in the linked data protection provisions.

• Facebook: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA. Datenschutzbestimmungen: facebook.com/policy.php; www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other#applications sowie www.facebook.com/about/privacy/your-info#everyoneinfo.
• Instagram: Instagram LLC, 1601 Willow Rd, Menlo Park, California 94025, USA; Datenschutzbestimmungen: instagram.com/155833707900388/.
• Twitter: Twitter Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; Datenschutzbestimmungen: com/privacy.
• YouTube: YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube wird vertreten durch die Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Datenschutzbestimmungen von YouTube/Google: google.com/policies/privacy/partners/?hl=de.
• LinkedIn: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland. Datenschutzbestimmungen: linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy. Die Datenschutzvereinbarung mit LinkedIn finden Sie unter www.linkedin.com/legal/l/dpa. Die Vereinbarung zur gemeinsamen Verantwortung ist auf legal.linkedin.com/pages-joint-controller-addendum einsehbar.
• TikTok: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland; Datenschutzbestimmungen: https://www.tiktok.com/legal/privacy-policy.

The social networks also process your personal data in the USA.

12. FONT SUBSTITUTION

When displaying our website, the standard fonts of your terminal device are replaced by fonts. This is done to make the text on our customer portal easier to read and more aesthetically pleasing. When replacing fonts, we have opted for a data protection-friendly solution. We do not use external services such as Google Fonts or Adobe Fonts. Instead, we store the fonts to be replaced locally on our server. This has the advantage that when you call up our site, no request is made by your browser to external font replacement services and thus no data, in particular your IP address in connection with the address of our website, is transmitted to third parties.

13. YOUTUBE

13.1 Description of processing

Our website uses services from “YouTube” a video platform operated by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA (hereinafter referred to as “YouTube”). YouTube is represented by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We use YouTube by embedding individual videos from the platform on our website as so-called iFrame so that they can be played directly on our website. The videos are embedded in the “extended data protection mode” offered on YouTube, i.e. no personal data will be transferred from you to Google as long as you do not play the videos. Only when you play a video will data be transmitted to Google, over which we have no control. If you play a video embed-ded on a sub-page of our website, Google will be informed which sub-page you have visited and which vid-eo you have viewed. Your IP address may also be transmitted to Google. If you are logged in as a YouTube or Google user, Google will associate this information with your user account. Google stores your data as user profiles and uses them for advertising purposes, market research and/or to tailor Google’s websites to your needs. You have the right to object to the creation of these user profiles. To exercise this right, you must contact Google directly. Further information on data protection at Google can be found at www.google.com/intl/de-DE/policies/privacy/.

13.2 Purpose

The processing is done in order to be able to show you videos in our website.

13.3 Legal basis

The processing is necessary to protect the overriding legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the purpose stated in para. 14.2 named purpose.

13.4 Recipients and transmission to third countries

By integrating YouTube, personal data may be transmitted to YouTube LLC or Google. Google also processes your personal data in the USA.

14. FACEBOOK PIXEL

14.1 Description of processing

Our website uses the remarketing service “Facebook Pixel”, which is operated by Facebook Inc., 1601 S. Cali-fornia Ave, Palo Alto, CA 94304, USA (“Facebook”). The “Facebook Pixel” enables us to display advertise-ments on the social network that are targeted to those Facebook users who have shown interest in our offer – e.g. through a previous visit to our website. With the help of the “Facebook Pixel”, we can also track and evaluate the effectiveness and reach of our advertising on Facebook by recording whether Facebook users interact with our advertisements on the social network by clicking on the advertisements to be redi-rected to our website. When you visit our website, a connection is therefore established to the Facebook servers and the “Facebook pixel” is embedded in our website. In addition, Facebook may store a cookie on your terminal device (see above para. 8.). If you are logged in to Facebook or log in to Facebook later, your visit to our website will be assigned to your user account. The data collected about you by means of the “Facebook Pixel” is anonymous for us. They do not provide us with any information about your person. However, it is possible for Facebook to establish a connection to your user profile. Data processing by Face-book is carried out in accordance with the company’s data policy, which can be found at www.facebook.com/policy.php.

14.2 Purpose

The processing takes place in order to carry out targeted online advertising for our own offers and to be able to evaluate its effectiveness and reach.

14.3 Legal basis

The processing is based on consent pursuant to Art. 6 1 lit. a GDPR. This is obtained by us via the consent tool (see para. 8.1). Such consent is voluntary.

14.4 Storage period and right to object, revocation of consent

We have explained the storage period, as well as your control and setting options for cookies/tracking pix-els in para. 8.. You can revoke the consent you have given with regard to the data collection by the “Face-book Pixel” and the use of your data for the display of Facebook ads at any time in the settings of the Con-sent Tool with effect for the future. www.facebook.com/settings?tab=ads You can also object to the data collection by the “Facebook Pixel” and the use of your data for the display of Facebook ads to Facebook at any time. Thus, you can decide within the settings of your Facebook account at www.facebook.com/settings?tab=ads which types of advertisements are displayed to you on Facebook.

14.5 Recipients and transmission to third countries

By integrating the “Facebook Pixel”, personal data may be transmitted to Facebook. Facebook also process-es your personal data in the USA.

15. GOOGLE ADS CONVERSION

15.1 Description of the processing

Our website uses the advertising service “Google Ads Conversion”, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4. Ireland (hereinafter referred to as “Google”). With the help of Google Ads Conversions, we can place advertisements on external websites in order to draw your atten-tion to our offers there. In addition, the service enables us to determine the reach and success of individual advertising measures. Our advertisements are delivered by Google via so-called “ad servers”. For this pur-pose, Google uses so-called “Ad Server” cookies, which are used to measure certain parameters for measur-ing success, such as the display of ads or clicks by users. If you access our website via a Google ad, a cookie will be stored by Google Ads in your end device (see para. 8.). According to Google, these cookies are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (fre-quency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie. The cookies enable Google to recognise your internet browser. If you visit websites of a Google Ads customer and the cookie stored on your end device has not yet expired, Google and the customer can recognise that you clicked on the ad and were redirected to our website. A different cookie is assigned to each Google Ads customer. Cookies can therefore not be tracked via the websites of Google Ads customers. We ourselves do not process any personal data with our Google Adwords advertising measures. Google only provides us with statistical evaluations. These evaluations enable us to see which of the advertising measures used are par-ticularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information. When you visit our website, a connection is there-fore established to the Google servers. We have no influence on the scope and further use of the data col-lected by Google through the use of Google Ads Conversion and therefore inform you according to our state of knowledge: Through the integration of Google Ads Conversion, Google receives the information which subpage of our website you have called up or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is still possible for Google to obtain and store your IP address.

Further information on data protection at Google can be found here: policies.google.com/privacy?hl=en and services.google.com/sitestats/de.html.

15.2 Purpose

The processing takes place in order to carry out targeted online advertising for our own offers and to be able to evaluate its effectiveness and reach.

15.3 Legal basis

The processing is based on consent pursuant to Art. 6 1 lit. a GDPR. This is obtained by us via the consent tool (see para. 8.1). Such consent is voluntary.

15.4 Storage period and right of objection, revocation of consent

We have explained the storage period, as well as your control and setting options for cookies, in para. 8. explained. You can also object to data processing by Google Ads Conversion at any time via the following website: www.google.com/ads/preferences. You can revoke your consent to data collection by Google Ads Conversion at any time in the settings of the consent tool with effect for the future.

15.5 Recipients and transmission to third countries

By integrating Google Ads Conversion, personal data may be transmitted to Google. Google also processes your personal data in the USA.

16. CLUB DATABASE

16.1 Description of the processing

The data of music venues are stored separately in our club database. Personal data here are: First name/last name of the contact nominee, e-mail and telephone number.

16.2 Purpose

The club database is created and maintained to get an overview of the club landscape and to identify new funding needs. It is also used to make contact in order to conduct surveys on the situation of music venues and to inform music venues about new funding opportunities. If a survey is carried out, contact can also be made by the respective contractor of the Initiative Musik. The data will be analysed in accordance with data protection regulations, so that it is no longer possible to draw conclusions about the participants in the survey.

16.3 Legal basis

Your data will only be processed in the club database with your consent (Art. 6 para. 1 lit. aI a (DS-GVO)).

16.4 Storage period

The data in the club database will be erased if they are incorrect (e.g. because the music venue no longer exists or there has been a change of operator) or if you withdraw your consent.